McQueen’s Heirs Sue Over Likeness Use
NEW YORK — A legal battle is under way in New York over the use of the likeness of the late actor Steve McQueen.
His heirs have gone to court to stop an apparel manufacturer from using the King of Cool’s name and likeness to promote its products without their consent.
Chadwick McQueen and the Terry McQueen Testamentary Trust said in a lawsuit filed in federal court that McQueen’s name and likeness are illegally being used by Belstaff USA.
They’ve asked the court to stop the company from marketing jackets, coats, sweaters, T-shirts, pants and shoes under the name of the actor.
McQueen, who starred in classics such as “Bullitt” and “The Great Escape,” died in 1980.